Privacy policy
William Dickinson — operated by Joana & William Dickinson Lda
Last updated: 19 July 2026
Joana & William Dickinson Lda ("we", "us", "our") operates this store and website under the brand "William Dickinson", including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here. This Privacy Policy should be read together with our Cookie Policy, which explains how we use cookies and similar technologies.
Personal information we collect or process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:
● Contact details including your name, billing address, phone number, and email address.
● Financial information including payment card information, transaction details, form of payment, and payment confirmation. Payment card numbers are processed by our payment providers and are not stored by us.
● Account information including your username, password, preferences and settings, where you create an account.
● Transaction information including the items you view, add to your cart, or purchase, and your past transactions.
● Communications with us including the information you include when contacting customer support.
● Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
● Usage information including information regarding your interaction with the Services and how and when you navigate them.
Sources of personal information
● Directly from you, when you create an account, use the Services, communicate with us, or otherwise provide us with your personal information.
● Automatically through the Services, from your device when you use our products or visit our website, and through cookies and similar technologies (see our Cookie Policy).
● From our service providers, when they collect or process personal information on our behalf.
● From our partners or other third parties.
How we use your personal information
● To provide, tailor and improve the Services: to perform our contract with you, process your payments, deliver your digital products, manage your account, provide customer support, and create a customized shopping experience.
● For marketing and advertising: to send you marketing communications (where permitted) and to show you relevant advertisements. You may opt out at any time.
● For security and fraud prevention: to authenticate your account, provide a secure payment and shopping experience, and detect and prevent fraudulent or malicious activity.
● To communicate with you: to provide customer support and maintain our business relationship with you.
● For legal reasons: to comply with applicable law, respond to valid legal process, and enforce our terms and policies.
Under the EU General Data Protection Regulation (GDPR) and Portuguese data protection law, we rely on the following legal bases: performance of a contract (to deliver your purchases and manage your account); your consent (for marketing communications and non-essential cookies); our legitimate interests (to secure and improve the Services and prevent fraud); and compliance with legal obligations (for example, tax and accounting records).
How we disclose personal information
In certain circumstances we may disclose your personal information to third parties for legitimate purposes, including:
● With Shopify and other vendors who perform services on our behalf (e.g. IT and hosting, payment processing, data analytics, customer support, and email delivery).
● With business and marketing partners to provide marketing services and advertise to you, in accordance with their own privacy notices. Depending on where you reside, you may have the right to opt out of this sharing.
● When you direct or consent to disclosure to third parties, for example through social media widgets or login integrations.
● With our affiliates or within our corporate group.
● In connection with a business transaction (such as a merger), to comply with legal obligations, to enforce our terms, and to protect our rights and the rights of others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. In certain circumstances Shopify is responsible for the processing of your personal information. To learn more about how Shopify uses your personal information and the rights you may have, you can review the Shopify Consumer Privacy Policy and visit the Shopify Privacy Portal at https://privacy.shopify.com/en.
Cookies and similar technologies
We use cookies and similar technologies to operate our website, remember your preferences, analyse traffic, and support marketing. You can manage your preferences through the cookie banner on our website and through your browser settings. For full details, including the categories of cookies we use and how to withdraw consent, please see our separate Cookie Policy.
Third party websites and links
The Services may provide links to websites operated by third parties. If you follow links to sites not controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites, and our inclusion of any link does not imply endorsement.
Children's data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request that it be deleted. We do not knowingly "sell" or "share" the personal information of individuals under 16 years of age.
Security and retention
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to provide the Services, maintain your account, comply with legal obligations (including tax and accounting requirements), resolve disputes, or enforce our policies.
Your rights and choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
● Right to access / know the personal information we hold about you.
● Right to delete personal information we maintain about you.
● Right to correct inaccurate personal information.
● Right of portability, to receive a copy of your personal information and, in certain circumstances, have it transferred to a third party.
● Right to opt out of the "sale" or "sharing" of your personal information and of processing for targeted advertising. Where enabled, we treat a Global Privacy Control signal as a valid opt-out request.
● Right to manage communication preferences: you may opt out of promotional emails at any time using the unsubscribe link.
If you reside in the United Kingdom or the European Economic Area, you additionally have the right to object to or request restriction of processing for certain purposes, and, where we rely on consent, to withdraw that consent at any time (without affecting the lawfulness of prior processing). You may exercise these rights by contacting us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before responding.
Complaints
If you have a complaint about how we process your personal information, please contact us using the details below. You also have the right to lodge a complaint with your local data protection authority. In Portugal, the supervisory authority is the Comissão Nacional de Proteção de Dados (CNPD, www.cnpd.pt). For other EEA countries, you may contact your national data protection authority.
International transfers
We may transfer, store and process your personal information outside the country in which you live. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the transfer is to a country recognised as providing an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
For the purposes of applicable data protection law, Joana & William Dickinson Lda is the data controller of your personal information. If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:
Joana & William Dickinson Lda
Rua de Teire, n.º 713, 4830-296 Garfe, Póvoa de Lanhoso, Portugal
Email: shop@williamdickinson.co.uk
VAT / NIPC: PT517155656